14 Jul How to Write a Business Book to Grow Your Business with the Bestselling Author Program
Writing a business book is one of the smartest investments you can make if you want to expand your business, establish yourself as an authority, and create opportunities that continue paying dividends long after your book is published.
For years, I’ve helped entrepreneurs, professionals, coaches, consultants, attorneys, health practitioners, financial advisors, speakers, and business owners transform their expertise into bestselling books that augment their brands and increase their influence. I’ve seen firsthand what happens when someone no longer says, “Someday I’ll write a book,” and finally shares the knowledge they’ve spent decades accruing.
As I explained in my bestselling book, Backwards Book Launch, the results go far beyond book sales to include 6-figure potential on the back end.
A strategically written and professionally launched book can help you attract your ideal clients, command higher speaking fees, secure podcast interviews, earn media attention, strengthen your personal brand, and position yourself as the obvious expert in your industry.
That’s why I created the Bestselling Author Program.
Whether you write the book yourself or use a ghostwriter on my team, my goal is to help you turn your knowledge into one of your most valuable business assets.
At a Glance
- Discover why writing a business book is one of the fastest ways to establish authority and grow your business.
- Learn how successful entrepreneurs use books to attract clients instead of chasing them.
- Understand why credibility matters more than ever in today’s competitive marketplace.
- Find out what separates books that generate revenue from those that collect dust.
- Explore how the Bestselling Author Program simplifies the writing, publishing, and launch process.
- Learn why becoming a bestselling author can open doors to speaking engagements, podcast interviews, media opportunities, and strategic partnerships.
Why Every Business Owner Should Write a Business Book
Think about the last time you needed to hire an attorney, financial advisor, physician, consultant, or business coach. If one of your choices had literally written the book on the subject, who would you naturally trust? The published author, of course, because books create instant credibility.
When someone becomes an author, they immediately move from simply providing a service to becoming a recognized expert. Why? Books communicate a message your website, business card, or LinkedIn profile never can: “I know this subject well enough to teach it.”
That distinction changes how prospective clients perceive you. Instead of wondering whether you’re qualified, they’re wondering how soon they can work with you.
Your Book Is More Than a Book
Many professionals mistakenly believe that the goal is selling thousands of copies. While that’s certainly nice, it’s rarely the biggest return on investment. On the back end, your book becomes a powerful marketing tool that works for you 24/7.
Your book can:
- Generate qualified leads
- Increase referrals
- Differentiate you from competitors
- Support higher pricing
- Build trust before your first conversation
- Establish authority within your niche
- Create passive marketing opportunities
Think of your book as your most persuasive salesperson. Unlike you, it never sleeps. Every day, it introduces you to new audiences.
Expertise Alone Doesn’t Guarantee Success
Sadly, there are thousands of brilliant professionals who remain virtually unknown because their ideal clients do not know they exist. They possess the expertise, but without visibility, it remains a secret.
Visibility creates opportunity and expertise creates value. A professional written business book bridges that gap by giving your readers a reason to discover you, demonstrating your thought leadership, and showcasing your philosophy.
Most critically, a book develops trust long before someone becomes a client. And as we all know, people do business with people they know, like, and trust.
The Best Marketing Tool You’ll Ever Create
Digital marketing trends constantly evolve as algorithms change, social media platforms rise and fall, and paid advertising costs increase. Books continue to work for you because they create permanent authority. Someone may forget a Facebook ad tomorrow, but they remember the author who solved their most pressing problem. That’s why books continue to open doors decades after publication.
I’ve watched authors secure keynote speaking engagements, national media appearances, corporate consulting contracts, board appointments, podcast invitations, and six-figure clients simply because they had a professionally positioned book.
Why Most Business Books Never Produce Results
Unfortunately, many authors make the same mistake of writing the book they want to write instead of the book their ideal clients need. When it comes to a book, most don’t consider the marketing strategy of answering your potential new client’s question: “What’s in it for me?”
The best business books guide readers through the transformation they seek. When someone purchases a book, they are buying outcomes, not pages.
Before writing a single chapter, ask yourself:
- What problem am I solving?
- What transformation am I promising?
- Why should someone trust me?
- What unique perspective do I bring?
- What action do I want readers to take afterward?
Using these questions as the foundation of your manuscript makes your book far more valuable and useful as a lead magnet.
Writing a Book That Builds Your Brand
Your book should feel like an extension of your business, with every chapter reinforcing your expertise, methodology, philosophy, client experience, and credibility. When readers finish your book, they should think:
“If this is what I learned from one book, imagine what it would be like to work directly with this person.”
Effective author branding accomplishes this objective.
You Don’t Have to Write Alone
One of the biggest misconceptions I hear is:
“Michelle, I know I should write a book…I just don’t have time.”
As an online entrepreneur, mother, and grandmother, I understand. Running a business is demanding, family responsibilities compete for your attention, and clients come first.
The good news?
You don’t have to figure everything out by yourself. Inside the Bestselling Author Program, authors receive guidance throughout the process — from refining their concept to preparing for launch. And for those who need additional support, professional ghostwriting is also available. Many highly successful professionals have incredible stories and expertise but simply lack the time to sit down and write. That shouldn’t prevent your message from reaching the people who need it.
How Does Becoming a Bestselling Author Change the Game?
People often ask me whether becoming a bestselling author is really worth the investment. It’s a valid question with a simple, affirmative answer: The words “bestselling author” instantly bestow greater credibility. As a bestselling author, you strengthen your:
- Speaker biography
- LinkedIn profile
- Website
- Podcast introductions
- Media appearances
- Client proposals
- Course launches
- Social media profiles
These powerful words communicate to the world that your message resonates with readers. Most importantly, they tell your prospective clients you’ve achieved something few professionals ever accomplish. It’s powerful positioning that generates more clients, more money, and more profits for your brand and business.
I Created the Bestselling Author Program for Professionals Like You
Most entrepreneurs, business owners, attorneys, consultants, doctors, nurses, coaches, financial professionals, and industry experts do not want to become full-time authors. That’s certainly true of my clients, whose main goal is growing their business. Their book simply becomes the vehicle to a much larger purpose. However, for a book to yield the highest ROI possible on the back end, it must read well and look as if it came from a traditional publisher.
Ironically, the saying “Don’t judge a book by its cover” applies to everything except books. With that in mind, my program focuses on publishing and strategy. My team and I help authors create books that support larger business goals, including attracting premium clients, increasing visibility, expanding influence, and creating long-term authority. Because the real success arrives post-publication, aided by a two-day bestseller launch.
Choosing the Right Path: Write It Myself or Work with a Ghostwriter?
One of the objections I hear the most is, “I don’t have time to write a book.” You could also replace the word time with “ability” or “desire.” Whether you lack time, ability, or desire to write a book, my all-inclusive publishing packages deliver everything you need.
Option One: Write Your Own Business Book
If you do have the time, ability, or desire, along with a signature framework, a compelling personal story, or years of expertise to share, writing a book allows you to delve into your subject and establish yourself as the definitive authority in your field.
As an independent publisher, you have creative control over your message (though we make professional recommendations) and remain the sole expert behind the content. It’s an excellent choice if you’re ready to invest the time and energy into creating a lasting business asset that reflects your brand from beginning to end.
Option Two: Work with a Ghostwriter
Perhaps you’ve always wanted to become a bestselling author but don’t have the time to write an entire manuscript right now. That’s why one of my publishing packages includes the services of a ghostwriter who will conduct interviews, create an outline, and write your book in your voice. For many of my busy clients, this is the preferred option.
My packages also include professional cover design (from a talented human, not AI), interior formatting, editing/proofreading, Amazon-optimized book description, setup of categories, and keyword-rich title/subtitle.
Your Book Launch Strategy Influences Your Success
Publishing your book is only the beginning. Launching it strategically transforms your book into a magnetic marketing asset. Far too many authors spend months — or even years — writing their books, only to upload them to Amazon and hope readers somehow discover them.
Unfortunately, hope is not a marketing strategy.
Successful authors understand that launching a book requires as much planning as writing one.
A successful launch includes:
- Building anticipation before publication
- Creating promotional assets
- Coordinating email campaigns
- Leveraging social media strategically
- Engaging your professional network
- Encouraging early reviews
- Scheduling podcast interviews
- Pursuing media opportunities
- Developing long-term marketing plans
Inside the Bestselling Author Program, we guide you through every step of this process to give your book the greatest opportunity to make an impact.
Common Mistakes First-Time Business Authors Make
After helping countless professionals become bestselling authors, I’ve noticed several mistakes that appear again and again.
Writing for Everyone
If your book tries to speak to everyone, it won’t connect with anyone. The strongest business books speak to a clearly defined audience and solve a specific problem.
Waiting Until the Book Is Finished to Think About Marketing
Marketing begins long before publication. While you’re writing or working with a ghostwriter, you should build excitement, grow your audience, and prepare for your launch. It’s never too early to start.
Making the Book About Yourself
Yes, readers certainly want to know your story, but they care even more about how your story helps solve their problem. Remember: “What’s in it for me?”
The best business books always keep the reader at the center of the conversation.
Trying to Do Everything Alone
Writing, editing, designing, publishing, marketing, and launching all require different skill sets. Successful authors understand the value of surrounding themselves with experienced professionals who can help them produce the highest-quality book possible.
Your Book Can Continue Working for You for Years
One of my favorite things about helping authors publish books is watching what happens long after launch week. A great business book doesn’t have an expiration date.
It continues opening doors for years, helping you:
- Land keynote speaking engagements
- Attract higher-value clients
- Generate referral business
- Increase consulting opportunities
- Build trust with prospects
- Support online courses
- Grow your email list
- Expand your media presence
- Establish industry leadership
That’s why I tell my clients to think of their book as a long-term business investment. Every time someone reads your book, they’re getting to know you, like you, trust you, and understand the value you bring.
That’s difficult to accomplish with a superficial social media post or paid advertisement. Books nurture deeper relationships. And deeper relationships create better business.
Frequently Asked Questions About How to Write a Business Book
Do I have to be a professional writer to write a business book?
Not at all. Most successful business authors are experts in their sectors — not professional writers. You bring the expertise and Michelle Kulp’s team at Bestselling Author Program will organize your ideas, hone your message, and guide you through the writing and publishing process.
How long should a business book be?
While there isn’t one perfect length, research shows that 20,000 words is generally the best for nonfiction business books. However, depending on the topic and purpose, a good business book can extend a bit beyond 25,000 words. The goal is to write the most comprehensive and relevant book.
What if I don’t have time to write?
Lack of time is one of the biggest reasons professionals join the Bestselling Author Program. If writing feels overwhelming, you also have the option of working with an experienced ghostwriter who can turn your expertise into a professionally written manuscript while preserving your voice.
Will becoming a bestselling author help me grow my business?
Absolutely. While no one can guarantee specific business results, many professionals find that publishing a bestselling book augments their credibility, attracts speaking opportunities, increases media exposure, and helps them build stronger relationships with prospective clients.
How long does the publishing process take?
Your professionally produced book will be ready to launch within 90 days of signing a contract, provided you give us what we need. If you’re working with a ghostwriter, showing up for interviews is critical. Providing timely feedback so we can make revisions quickly also facilitates the 90-day timeline, which includes a 30-day buffer. That means the longest it’ll take to publish your book is 120 days. Compare that to two to four years with a traditional publisher — if they respond positively to your query letters.
What makes the Bestselling Author Program different?
The Bestselling Author Program goes beyond helping you publish a book. Michelle Kulp helps you strategically position your expertise, prepare your launch, build your authority, and maximize the long-term business value of becoming a bestselling author. Her goal is to help your book become one of your most powerful and attractive marketing assets.
Your Expertise Deserves a Bigger Stage
You’ve spent years building your knowledge, solving problems, serving clients, and learning the lessons that could save someone else years of frustration. Don’t let that wisdom remain trapped inside your head.
Your future clients are looking for someone they can trust, your future audience is searching for answers, and your future opportunities may materialize because of one book. Are you ready to let your knowledge create a greater impact?
Ready to Write a Business Book That Grows Your Business?
Whether you’re ready to write your own book or use the services of a ghostwriter, the Bestselling Author Program provides the strategy, guidance, and support to help you publish with confidence and leverage your book as a powerful business-building tool.
Imagine introducing yourself as a bestselling author, handing a prospective client your own professionally published book, and watching your message reach readers across the country — while your book leads to speaking engagements, media interviews, podcasts, partnerships, and premium clients.
That’s the power of writing the right book and launching it the right way. If you’re ready to turn your expertise into your greatest competitive advantage, I’d love to help.
Apply today by scheduling a Complimentary Discovery Call to learn how the Bestselling Author Program can help you write, publish, and launch a business book that grows your business, expands your influence, and positions you as the authority your industry has been waiting for. Click here and let’s talk!