31 Mar New Attorney Marketing Ideas and Strategies

Posted at 17:03h in Attorney Marketing by
0 Likes

When it comes to growing a successful law practice, having the right attorney marketing ideas and strategies can make all the difference. In today’s competitive legal landscape, simply being a great attorney isn’t enough—you need a strong marketing plan to attract clients, build your reputation, and stand out from the crowd.

Whether you’re a solo practitioner or part of a large firm, implementing new, out of the box and results-driven marketing tactics can help you generate consistent leads and establish yourself as the go-to expert in your field. Accordingly, we’ll explore some new ideas and strategies to help you market your legal services effectively and grow your practice with confidence.

Back in the “good ol’ days”, Attorneys would take out half and sometimes full-page ads in the yellow pages to get noticed and to find new clients.  The yellow pages were distributed for free to every household and business at least once or twice a year.  The bigger your ad, the most likely you were to get calls and leads.

Over time, digital marketing replaced the yellow pages book and now if you want to get clients and leads for your law firm, you need to become ubiquitous so that people looking for your services can find you.  That means running ads on Facebook, Linked In, Instagram and of course running PPC ads on Google will help you too.

Here’s new attorney marketing ideas and strategies that you might not have thought of…

What if instead of just doing traditional marketing on social media and running ads… that you became the author of your own bestselling book? (See 4 Case Studies Below)

Having a bestselling book, that solves a problem your ideal client is looking for and that is on the bestsellers list on Amazon (Amazon has millions of customers just waiting to make a purchase) will bring not only bring you new leads, but it will transform cold leads into warm leads.

You see, once a potential client reads your book a few things happen:

  • They feel like they know you and therefore they have more trust in you.
  • They are learning something new that you are teaching them.
  • They recognize you as the expert on that your book’s topic.
  • They realize they need help with the problem they are having.
  • Your credibility has increased because you are a bestselling author.
  • If they want to solve their problem, your book will be the connector to them contacting you.

Unquestionably, Amazon is a big search engine and if you’re not on Amazon, then you are missing out of hundreds and thousands of leads for your law firm.

The marketing strategy is that Amazon has millions of customers and their credit card information and you simply need to put yourself and your book in front of that traffic source.

Waffle house is taking advantage of putting their restaurant inside Walmart Stores, because Walmart already has the traffic and the built in customers.

attorney marketing ideas and strategiesWaffle house doesn't do advertising.  What they do is strategically place their restaurants by other businesses that already have the traffic like Walmarts, hotels and other busy businesses.

So why not take advantage of using Amazon which is the “largest” online bookstore in the world to be able to connect with potential clients for your business.

People go on Amazon to make a purchase and to solve a problem.  What you want to do is write a book that solves a million dollar problem your potential client is having.

The purpose of your book is also to have them think differently about the problem and see you as the expert on this problem they are having.

Here are 4 case studies of attorneys using bestselling books to build their business, brand and bank account:

CASE STUDY #1:  Audrey Chisholm, Esq. with Chisholm law firm –  (Topic: Non-Profit)

attorney marketing ideas and strategies CASE STUDY #2:  Evan Aidman, Esq. (Personal Injury)

Book:  Winning Personal Injury Cases

Link on Website:  https://www.legalaidman.com/the-book

Link on Amazon:  https://www.amazon.com/Winning-Personal-Injury-Cases-Compensation-ebook/dp/B0187LY676/

 

Case Study #2:  Jeffrey L. Condon, Esq. (Estate Planning)

Book:  Beyond the Grave:  The Right Way and the Wrong Way of Leaving Money to Your Children (and others)

Link to book:  https://www.amazon.com/Beyond-Grave-Revised-Updated-Children-ebook/dp/B00LEYI4S6/

Link to book on Attorney website:  https://livingtrustattorney.la/books-2/

 

Case Study #3:  Joseph E. Cordell, Esquire (Divorce)

Book:  The 10 Stupidest Mistakes Men Make When Facing Divorce

Website:  https://cordellcordell.com/attorneys/joseph-e-cordell/

Amazon:  https://www.amazon.com/Stupidest-Mistakes-Make-Facing-Divorce-ebook/dp/B003F3PMZ2

 

Case Study #4:  Alexander A. Bove Jr. Esq. and Melissa Langa, Esq

 Book:  The Complete Book of Wills, Estates & Trusts

Amazon Link:  https://www.amazon.com/Complete-Book-Wills-Estates-Trusts/dp/1250792746/

Website:  https://www.bovelanga.com/team-landing

*********************************************************

If you like the new attorney marketing ideas and strategies regarding becoming a bestselling author, we can help.

Most attorneys are amazing at practicing law, but don’t have the time to sit down and strategize and write a bestselling book.

We have a 90-day program to get your book written, published and launched to the bestsellers list without you having to write it. 

Book a free strategy session with me and let’s talk about it:

https://bestsellingauthorprogram.com/attorney-ghostwriting-program/

 

Tags:
Ready to Write Your Own Success Story?

Book Your #1 Bestseller Success Strategy Call with Me