23 Jul Law Firm Marketing with a Bestselling Book
Marketing for law firms isn’t limited to running paid ads or having the biggest billboard. It’s about becoming ubiquitous, thinking outside the box, and getting in front of potential new clients in a big way.
When people visit Google or any search engine, they are not necessarily in “purchasing mode.” However, when they visit Amazon (which is one of the largest search engines), it’s to make a purchase and to solve a problem.
One of the best ways to get in front of potential new clients is to have a bestselling book on Amazon that addresses one of their top three problems your law firm solves.
You’re not publishing “any” book but publishing the right book using keywords people already search for on Amazon. It’s NOT guesswork; it’s using data to write the right book.
For example, here are some legal topics that people are searching for on Amazon right now:
- Trust planning – 1052 searches per month
- Trust book – 807 searches per month
- Trust and estate planning – 914 searches per month
- How to start a non-profit – 420 searches per month
- Divorce books for women – 1712 searches per month
These are just a few examples of using data to write a book people want and desire— and most importantly, attracts your dream clients.
Let’s look at some attorneys who are using bestselling books as a foundation of their law firm marketing strategy.
Case Study #1: Audrey Chisholm, Esq. with Chisholm law firm – (Topic: Non-Profit)
- 1.6 million produced 10,000 appts.
- Primary Marketing: Bestselling Book, social media and ppc
- BESTSELLING BOOK: “Start a 501c3 nonprofit That Doesn’t Ruin Your life: How to Legally Structure Your Nonprofit to Avoid IRS Trouble, Lawsuits, Financial Scandals and More”
- Link to book: https://www.amazon.com/Start-501c3-Nonprofit-That-Doesnt-ebook/dp/B07KBC4SQZ/
- Link to law firm: https://chisholmfirm.com/
- Uses “FREE plus shipping” on her website: https://www.starta501c3nonprofit.com/#row-ic09x-idZFo
- Great tool, introduce yourself, tell your story, increased credibility
- Amazon bestseller, sells several hundred copies per month
- Sells approx. 200 books from their website
- Facebook funnel for book as well, 500 to 1000 copies sold
- 12,000 books per year***
Case Study #2: Evan Aidman, Esq. (Personal Injury)
Book: Winning Personal Injury Cases
Link on Website: https://www.legalaidman.com/the-book
Link on Amazon: https://www.amazon.com/Winning-Personal-Injury-Cases-Compensation-ebook/dp/B0187LY676/
Case Study #3: Garrett Monroe
Book: The Only Living Trusts Book You’ll Ever Need
Link to book on Amazon: https://www.amazon.com/Winning-Personal-Injury-Cases-Compensation-ebook/dp/B0187LY676/
Book Generates:
- Paperback: $24,077
- Ebook: $1,079
- Audiobook: $4,918
- Hardcover: $2,222
- Total: $32,296
Case Study #4: Jeffrey L. Condon Esq. (Estate Planning) 
Book: Beyond The Grave: The Right Way and the Wrong Way of Leaving Money to Your Children (and others)
Website: https://livingtrustattorney.la/books-2/
Amazon: https://www.amazon.com/Beyond-Grave-Revised-Updated-Children-ebook/dp/B00LEYI4S6/
Case Study #5: Joseph E. Cordell, Esq. (Divorce)
Book: The 10 Stupidest Mistakes Men Make When Facing Divorce
Amazon Link: https://www.amazon.com/Stupidest-Mistakes-Make-Facing-Divorce-ebook/dp/B003F3PMZ2
Website: https://cordellcordell.com/attorneys/joseph-e-cordell/
Case Study #6: Alexander A. Bove Jr. Esq and Melissa Langa Esq.
Book: The Complete Book of Wills, Estates & Trusts: Advice That Can Save You Thousands of Dollars in Legal Fees and Taxes
Amazon Link: https://www.amazon.com/Complete-Book-Wills-Estates-Trusts/dp/1250792746/
Website: https://www.bovelanga.com/team-landing
This is how attorneys become ubiquitous:
- Potential new clients sees a book on Amazon that solves a problem they are having
- They download the book
- They sign up for the FREE gift, which can be a free download or a discovery call
- They schedule a call with your law firm
- A percentage will become a client
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Books are also great to give away to potential clients, especially if you are doing any live events or seminars.
Most attorneys want to have a book, but simple don’t have the time or the expertise to write the book themselves.
I’m happy to say, I’ve helped over 500 clients become bestselling authors. Moreover, I was a paralegal for 17 years, so I speak your language, and I understand your time constraints.
That’s why I created my Done for You Attorney Bestselling Program. You can book a free discovery call with me and we can talk about how the right book can start generating leads for your law firm and attracting dream clients.
Click here to fill out the short questionnaire and book a free call with me.
Law firm marketing is about having layers of marketing so that when your potential clients is looking to solve the problem they are having, they can easily find you.
Millions of people are on Amazon every day, which is why you want to have your bestselling book on one of the largest platforms out there.
Of course, PPC, Facebooks ads, referral marketing, an optimized website, SEO and social media are also great ways to market your firm. However, a book is very different because it goes deeper on the topic that any of these other forms of marketing can do.
Here are some of the benefits of having a bestselling book:
- Pre-sell you as the expert
- Pre-sell your services
- Generate new leads for your business
- Build Authority
- Develop Credibility
- Gain Expert Positioning
- Share Your Message
- Get High (or higher paid) Paid Speaking Engagements
- Create a great networking tool
- Leave a legacy
- Build Your Brand
If you’re ready to add a new and powerful layer to your Law Firm Marketing plan, I’d love to speak with you.
I have limited space in this program so please reach out now.
Imagine in 90 days from now you can be a bestselling author without writing the book yourself.
Click here to fill out the short questionnaire and book a free call with me.